To expand your business a mobile SMS marketing campaign is something you must consider. You are of course aware of its benefits and advantages above other marketing channels. To exploit mobile SMS marketing channel to its fullest potential you just need to scratch your creativity a little more. Here are some ideas you can customize and use for your mobile SMS Marketing campaign along with a little insight into implementation of the same. For mobile SMS marketing the most important thing you would want to have at hand is database of mobile numbers to send SMSs. Buying these databases can be of help. However, when you buy a database you may not be able to get numbers only for your target audience. So a better option is to collect mobile numbers of your prospective customers.
Firstly you need to decide a keyword very interestingly and closely associated with your product or brand. It can even simply be your brand name. Then advertise this keyword through various channels of advertising you are currently using. If you are currently advertising on highway just add a line mentioning your keyword, along with a reason for people to respond. This reason can be anything like a lucky draw, or a discount on purchase. Let’s take an example to better understand the suggested mobile SMS marketing plan. If you deal in dog food then getting a large database of mobile numbers of dog owners will be slightly difficult and just sending a promotional SMS to any and everybody will not prove to be very productive. So to make your mobile SMS marketing campaign more effective you set out to get mobile numbers of your prospective clients by advertising your keyword through an advertisement channel you are already using. You can start with printing it on your own dog food packets. Now offer a reason to your audience to respond. Present an offer like 100 lucky winners get 1 years free supply of dog food. This kind of an offer will ensure that only dog owners i.e. your target audience responds.
When people respond to your keyword, send a SMS acknowledging receipt of their SMS. Use this acknowledgement SMS as an opportunity to build your brand image and/or promote another offer. Like in the mobile SMS marketing campaign example mentioned earlier, you can promote a new product or you can present another offer of discount on purchase of larger quantity. Brand building can be done by sending useful dog care tips periodically.
Talking about implementation of your mobile SMS marketing campaign, first thing you need is a good bulk SMS reseller, who can provide you a customized SMS gateway (software to manage bulk SMSs). Two important aspects you should look for in a SMS gateway other than cost are; it’s delivery promise, and integration with your database and applications. Don’t pick up a SMS gateway off the shelf without any promise from the reseller to integrate it with your system. Also check the ability or standing of the bulk SMS reseller. See how long have they been in business along with a list of their existing clients and if possible check for some testimonials from them.
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