As a marketing convention organizer, you understand that not only do you have to successfully manage the many event logistics to ensure flawless execution, but you also have to consistently draw in the exhibitor crowd. Like any business, convention competition is fierce. With so many competing expos, it’s imperative to secure participating businesses at your venues to keep them from working with the opposition next year. In an effort to effectively beat out other organizers virtual roundtables vying for the biggest slice of the exhibitor pie, savvy event coordinators often opt to partner up with professional trade show training organizations.
Trade Show Training: Not Just For Your Exhibitors
When discussing the many positive results that trade show staff training delivers, it’s often (wrongfully) assumed that this powerful tool only benefits a function’s participating exhibitors. This is simply not the case. Teaming up with a trade show training professional delivers an outstanding assortment of critical benefits to venue coordinators as well. Wondering if utilizing a trade show training firm makes sense for your plans? Check out some of the key features and benefits you’ll receive to make an informed decision.
What To Expect From Your Training Experience
First and foremost, working with a trade show staff training expert can prove a key differentiator between your events and other companies trying to make a name for themselves in the convention circuit. In today’s tumultuous economic times, hard pressed businesses may decide that the fees and expenses associated with these promotional events don’t deliver enough ROI to make them worth the capitol venture. However, not only will your expos deliver ample opportunity for face to face crowd engagement, offering staff preparation exercises will help ensure that they effectively maximize each and every encounter in a myriad of ways. In short, these services can truly be the determining factor for your clients in deciding whether to participate or to pack up booths and exhibits until a later date.
Additionally, a reputable provider will also deliver customized services to ensure your company can optimize results with exhibitors. They will work closely with your team to best understand the goals and objectives of each event based on industry, size, venue setup, etc. From there they will create a made-to-order strategy to ensure your participating companies receive the personalized attention they require. From web seminars and live sessions to actual event-day prepping, these qualified specialists will offer all the necessary instruction to not only please your participants this year, but also make your function the talk of the convention circuit to entice future exhibitors to check out your venue.
Finally, a professional firm will also offer your event attendees various options for trade show metrics. Compiled after the function itself, these exhibitor audits consider a comprehensive assortment of critical event components to determine overall return on investment. Your engaged customers will love receiving a third-party, unbiased evaluation that not only tells them what worked for them at the function, but also outlines specific areas that may require tweaking to further enhance results yielded at next year’s convention.